BASIC AFFILIATE TERMS
You can scroll through and read fully, or Click on the terms below to choose the explanations you require.
An Affiliate, is someone who directs traffic to a website (in this case bodybuilding4idiots.com), and receives commission for the number of sales that comes from this traffic.
This is what you are going to be doing.
You, the affiliate, must join an Affiliate Network, usually for FREE. The affiliate network tracks all the traffic that comes through your affiliate link and checks if any of the traffic buys the product. If they do, the affiliate network will automatically pay you your commission.
This is because, us product owners sign up with these networks, and allow them to take over the whole payment side from customers. This way they receive the money first and then send you, your share and me my share. It’s totally safe and it means there is a person in the middle that you can trust
Clickbank is the top, most-trusted, affiliate networks in the world. And this is why I signed up bodbuilding4idiots with them. It gives my affiliates a piece of mind, and also provides them with some great benefits.
The affiliate network tracks your traffic, by providing you with a unique link or URL for the product you may wish to promote. This link is called the affiliate link.
When people click on this link, it sends them to the website for the product, and tracks whether they buy the product via their cookies. Hence if they do, you get the commission.
Clickbank are great as they track your traffic for 60 days, so if you direct a person to my product page, using your affiliate link, but they don’t buy first time round, and come back later, you will still get the credit for your sales.
A “blog” is a web log or online journal whilst blogging is simply writing a blog. With blogging, not only are you able to post your thoughts, opinions, etc. on topics of your choice, but your visitors are also able to see it and make comments on your posts.
This creates a community that can be quite powerful!
An Internet forum, is an online discussion site or message board for its users. It is the modern equivalent of a traditional bulletin board.
Users participating in an Internet forum can build strong trusting bonds with each other and interest groups will easily form around a variety of topics, including products they like and don’t like.
An e-book, short for electronic book, is the digital equivalent of a conventional printed book. They are designed to be read on personal computers, handheld computer, e-book readers and many mobile phones.
The most common format of an e-book is a pdf.
An E-Zine is the term used for an electronic magazine. It is the digital counterpart to a printed magazine, but distributed via email, or on a website.
An e-newsletter is a regularly distributed electronic publication, sent via email, with up to date information and news on topics, which will be of interest to its subscribers.
A podcast is a form of audio or video broadcasting through the internet, which you download to your computer.
Once on your computer, you can play podcasts directly or transfer them to an mp3 or video player (doesn’t have to be an ipod), so you can listen or watch them whenever and wherever you want.
You can even subscribe to podcast channels and once subscribed, your computer will begin automatically check back to see if new podcasts are available and download them for you if they are. So there is no need to keep checking back to see if updates are available.
Its like signing up to a audio or video newsletter, which comes in regularly, which is a lot more detailed.
When someone signs up and gives some of their personal information in order to join an email list, it is classified as “opting in”. An “opt in” is just the noun version and means a single sign up.
An autoresponder is a computer program that automatically sends out emails when you want it to and answers e-mail when it is sent to. They can be very simple or quite complex.
The most simple, is the auto-responder we put on for when we are “out of the office”.
However if used well can be a very strong tool in affiliate and email marketing. You can also use autoresponders to automatically build database of email addresses, when people choose to opt-in with you. You can even personalize the emails to each subscriber, without too much hardwork.
The best auto-responder program, in my opinion, is Aweber
Search Engine Optimization is a process of getting your site listed high in the search engines (for example google, yahoo etc) as possible. This is so when people search for terms associated with the content on your site, yours is more likely to be clicked on, as it comes up in the first few.
Please note these are not the sponsored ads!
A keyword is a word or a phrase an internet user may type in when looking for a particular product or information online. For example if you typed in “bodybuilding” in the search box of any search engine, then “bodybuilding” is a keyword.
So to promote a bodybuilding site, firstly we must find all the best keywords internet users use when trying to find information on bodybuilding. Then we must optimize our website so that we are as high as possible for each of those terms in the search engine rankings, via SEO & PPC.
Back links are incoming links to a website or webpage. The more back links there are, the more popular the site is likely to be.
Pay per Click, is the advertising system where advertisers are not charged on the frequency of the advert being shown, but rather by the number of times the advert link is clicked to go through to a website.
Google has the PPC system, Adwords or Google Ads, where you pay for you link (can be an affiliate link or just a link to your website) to be in an advert section at the top of the page or the side when certain keywords, chosen by you, are searched.
I give you sample Google Ads you can use
A joint venture is when two or more businesses agree to work together for mutual benefit. In the internet marketing world that could where each partner promotes each others websites to their lists.
A viral product is a product which is usually given away for free or for an email address, but may appeal to your target audience and has a high probability of being passed along. This way it spreads round quickly due to word of mouth.
These viral products, however can contain links (Including affiliate links) back to your products, which then help sell them.
Viral products come in many formats, e-books, e-zines, e-reports, videos, audios, podcasts etc. In fact, many get on youtube and are uploaded multiple times and passed around for others to watch.
The landing page is the web page where people “land on” when they click on an online advertisement or on just a simple search listing from a search engine.
Landing pages are often optimized for specific target keywords, audiences, or calls to action, since it is the first and best opportunity to present your message to the visitor.
It has a particular importance in conveying information to motivate the visitor to become more engaged with the site.
A Squeeze page/Lead Capture Page is a landing page created purely to get visitors to opt-in their email addresses to you and subscribe to one of your email lists.
These are small links of text which you can put within your website, which sometimes come embedded with small clips of video or with bits of audio. These try and attract your target audience to click on them. Have a look at the text links I've provided you with as a good example.
These are graphic images, which are often animated, contain sound or video, that act as an advertisement to entice site visitors to click on it, in order to obtain further information.
Effectively these are links, but instead of being written text links are image links.
These are the PPC adverts that appear in the Advert section at the top of the google page and the side, when you search for certain keywords.
Many ezines contain several different ads, which are called ezine ads. There may be one ad on top, another in the middle of the content, and another at the bottom.
A top sponsored ad is a type of e-zine ad. It appears at the very top of an e-zine and is always seen by a reader, as it is the first piece of communication that comes into sight. Hence it is also the most responsive.
A solo ad is a type of e-zine ad. It is simply just a single ad on an ezine so it is free of distraction and from being diluted by other advertisements appearing simultaneously. Again this means the advert is substantially more appealing and more responsive. Solo ads can be slightly longer than a top sponsored ad.
Signature Ads are ads placed below your name at the bottom of any form of correspondence you may send out. Effectively it is like a small bio with a link back to your site. These can be either in an emails or in forums (most people after posting a message usually leave their signature ad)
A pop-up window, is a another window of your internet browser which is programmed to pop up over the webpage you may be viewing, most likely with an advert.
This means you are likely to see this advert.
A pop-under window, is a another window of your internet browser which is programmed to open silently under the webpage you may be viewing, most likely with an advert.
But unlike with a pop-up window, your visitors probably won’t even see the pop-under window until they’re finished at your site and close the window.
These are thought to be more effective than pop up windows, as rather than being annoying and disrupting a user from what they may be concentrating on, they are likely to notice it when they have finished completing their task and so are likely to give it more attention. This hence increases its responsiveness.
A Safelist is a list of people who join and agree to receive email messages from others on the safelist. It effectively is a safe community that communicates with each other.
So if you are in a safelist, any email you send to other members of the safelist is NOT considered spam and is 100% legal. So it is one of the easiest and safest ways to advertise via email.
A peel away ad is an ad you place on your website, which is not all that intrusive but still creates interaction for your customer, which can increase click throughs.
It is a small ad which is placed on the top right hand corner of your visitor window, which entices them to scroll over the ad. When they do this, it peels open to reveal a bigger ad. If you scroll away it moves back to being small.